SHENZHEN, China, Sept. 07, 2022 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has signed strategic agreement with Beijing Xiangshang Yixin Technology Co., Ltd, a subsidiary of UP Fintech Holding Ltd. (NASDAQ: TIGR), also known as Tiger Brokers. Aurora Mobile will use its intelligent push notification service JPush to help Tiger Brokers to drive user growth and improve user experience with better asset allocation.
Established in 2014, Tiger Brokers is a leading integrated financial technology platform providing cross-market, multi-product investment experience for investors around the world, especially focusing on the US and Hong Kong stock markets. Leveraging its market advantages, Tiger Brokers enables investors to use its proprietary app to access global investment opportunities, especially US stocks, Hong Kong stocks and A-shares through the Shanghai-Hong Kong Stock Connect, all through just one account.
JPush leverages accurate user targeting to help Tiger Brokers drive user growth.
As China increasingly participates in the global financial markets, the proportion of foreign investments owned by Chinese investors and their demand for global asset allocation continue to grow. For brokerage platforms, competition for new users and paying users is critical to their future growth. JPush can effectively improve user conversion and engagement, which will help Tiger Brokers quickly acquire new users, improve the conversion of paying users, and further consolidate its leading position in the online brokerage sector.
Cross-border investment naturally has a high entry barrier. How to effectively reach target users has always been the focus of online brokerage firms. JPush provides Tiger Brokers with accurate user profiles and user grouping based on multi-dimensional management of objects, content, channels, and targets, helping the broker quickly target users.
Take IPO subscription as an example. JPush can send IPO subscription-related notifications to target users in a timely and accurate way, which helps Tiger Brokers drive user interest and increase click-through rates while reducing the disturbance to users, thereby further improving operational efficiency and user experience.
JPush helps Tiger Broker speed up global expansion with multi-platform, multi-channel compatibility.
As an online brokerage firm targeting global investment opportunities, Tiger Brokers provides services to users in both mainland China and beyond. JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. Accordingly, it meets the mobile terminal requirements not only in mainland China, but also in Hong Kong, Macao, Taiwan and other Asia markets such as Singapore. This will help Tiger Broker speed up its global expansion.
JPush provides online brokerage platforms with secure, reliable notification messaging solutions including sensitive word detection, and a notification review and approval system.
When investors choose investment apps, they prefer platforms with strong capabilities and a large user base. Many influential opinion leaders are active on the investor forums of these large platforms and their experiences and opinions are followed by many users. When a message about an opinion leader’s update is pushed by online brokers, it usually involves sensitive regulatory wording. JPush provides online brokerage platforms with a sensitive word detection feature and a review and approval system to improve messaging compliance.
Additionally, JPush has dedicated high-concurrency international messaging channels and a multi-point backup system, enabling stable, secure and efficient push messaging, with tens of billions of notifications sent every day. For brokerage platforms that want to store push notification data on their own servers, or have their own push notification system, or require source code authorization for secondary development, or have other customized requirements, Aurora Mobile will provide a full-featured private cloud version of JPush to help platforms develop their proprietary secure push notification capabilities.
Going forward, with continuous improvements in domestic investment policies and systems as well as the global financial market environment, Hong Kong and US stock markets will attract more investors. JPush will upgrade its push notification capability for cross-border investment and help major online brokerage companies carry out high-efficient intelligent push messaging to investors and jointly build a stable and mutually beneficial ecosystem.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.
For more information, please visit https://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.
For more information, please contact:
Aurora Mobile Limited
Mr. Eric Yuan
Ms. Linda Bergkamp