Tess Jeffers is The Wall Street Journal’s director of audience analytics, leveraging content and readership data to help the Journal reach and engage new audiences. Tess leads a team of data scientists and data analysts responsible for content, product and audience insights.
Prior to joining the Journal, Tess was a data science manager at Known, a media and marketing consulting firm where she focused on audience forecasting and data strategy for media clients. She holds a bachelor’s degree in biochemistry from Michigan State University and a PhD in quantitative and computational biology from Princeton University.