Director of Audience Analytics, The Wall Street Journal

Tess Jeffers is The Wall Street Journal’s director of audience analytics, leveraging content and readership data to help the Journal reach and engage new audiences. Tess leads a team of data scientists and data analysts responsible for content, product and audience insights.

Prior to joining the Journal, Tess was a data science manager at Known, a media and marketing consulting firm where she focused on audience forecasting and data strategy for media clients. She holds a bachelor’s degree in biochemistry from Michigan State University and a PhD in quantitative and computational biology from Princeton University.