The Trump campaign purchased significant ad space on YouTube’s homepage on Tuesday as the president heads into his first debate with former Vice President Joe BidenJoe BidenTop House Republican calls for probe of source of NYT Trump tax documents Judge’s ruling creates fresh hurdle for Trump’s TikTok ban Harris says she hasn’t ‘made a plan one way or another’ on meeting Supreme Court nominee MORE (D).
A large space on the platform’s homepage featured a promoted video titled “I See A Way Out,” in which a Black Trump supporter, Gary Lamb, expresses his belief in a “silent majority” that will carry Trump to an electoral victory.
In another video promoted on the YouTube front page, the Trump campaign accuses Biden of wanting to “surrender” to the coronavirus by shutting down the economy and allowing the U.S. to lose jobs to China.
The Trump campaign appears to have bought the YouTube masthead again (as they did during DNC/RNC) and is using it to promote a video tribute to Tim Pool. pic.twitter.com/RB1xcQ4YUa
— Kevin Roose (@kevinroose) September 29, 2020
The ad buy mirrors the campaign’s strategy for the first Democratic primary debate earlier this year, where many heading to YouTube to watch the debate live were greeted by a large ad valued around $100,000 urging supporters at the time to text the campaign to indicate their support for the president.
The Trump campaign did not immediately respond to a request for more information about the ad buy Tuesday. The Biden campaign also did not immediately answer emailed questions about its own ad strategy ahead of the debate.
The president’s former campaign manager indicated in April that Trump was prepared to spend at least $1 billion on his reelection efforts.