Uncategorized November 11, 2020November 11, 2020 How the CEO of Pepsi, by bartering battleships and vodka, negotiated Cold War diplomacy and brought his soda to the Soviet Union Posted By: Trading For Keeps This post was originally published on this siteWith nothing more than charm and a high school diploma, Don Kendall schmoozed his way into the most closely guarded economy of the 20th century.