The shaky economy would normally have corporate technology leaders facing an uphill battle to increase information-technology budgets in the year ahead.
But many say Covid-19 has provided a strong case for more spending.
The race to deploy remote-work and business-continuity software as the coronavirus spread has acted as a proof-of-concept for a range of digital projects, such as a broader shift to cloud computing, automation and data analytics. That is helping tech executives bolster the case to invest in these and other advanced tools, including artificial intelligence, chief information officers and other IT officials say.
â€œInitially that would have been a hard sell,â€ said Maya Leibman, CIO and executive vice president of American Airlines Group Inc. â€œBut now we can put our head up a bit more and recognize that if youâ€™re not always planning for the future in technology, youâ€™re going to get left behind,â€ she said.
Ms. Leibman was one of 45 IT executives who responded via email to CIO Journalâ€™s annual end-of-year questionnaire on technology spending forecasts and other issues.
Cathy Bessant, chief operations and technology officer at Bank of America Corp., said the bank plans to spend roughly $3.4 billion on digital tech next year, a single-year high.
â€œWe feel that itâ€™s important to double down on technology investment in times like these,â€ said Ms. Bessant, citing new spending on digital channels to boost client services, among other outlays.
Tata Consultancy Services Ltd. , Indiaâ€™s largest software exporter by revenue, plans to target new spending in emerging areas like cloud-delivery models, contactless operations, digital collaboration and analytics, said vice president and CIO Abhijit Mazumder.
â€œThe pandemic allowed us to justify the business case,â€ Mr. Mazumder said. â€œAs long as we can define a business case, itâ€™s not a challenge to bring in more technology investments.â€
Global IT spending is expected to reach just under $3.7 trillion next year, up 4.3% from 2020, according to estimates by enterprise-technology research and consulting firm Gartner Inc. Within total spending, investment in cloud-based IT infrastructureâ€”a key tool that has kept many businesses running during the crisisâ€”is forecast to surge 27.6%, to $64.3 billion in 2021, Gartner said.
Nearly 70% of corporate boards cited the impact of Covid-19 for an increase in spending on IT and digital capabilities, a Gartner analysis from September found.
On top of softwareâ€™s role in operating companies from afar, it has also proved its worth in helping some firms tackle an unexpected surge in online business from stay-at-home customers.
Etsy Inc. completed a two-year migration to Google Cloud less than a month before Covid-19 reached the U.S., said Mike Fisher, the online marketplaceâ€™s chief technology officer. The move enabled the company to shift 5.5 petabytes of data into the cloud, from roughly 2,000 data-center servers, he said.
Within weeks of the outbreak, the site was flooded with online shoppers looking for handmade face masks. â€œWe were fully operational in the cloud and able to scale up in a matter of hours,â€ Mr. Fisher said. Without investing in cloud infrastructure, he added, â€œitâ€™s hard to imagine how we could have met the demand.â€
Mike McNamara, CIO of Target Corp., said spending on e-commerce platforms for digital and fulfillment services, while building up its engineering team, enabled the retail giant to â€œweather the storm.â€
Other companies are taking a wait-and-see approach to tech spending, after redrawing IT strategies to cope with rapidly changing markets.
â€œItâ€™s understandable that when economic conditions get tight, businesses look to reduce their costs,â€ said Jacqui Guichelaar, group CIO at Cisco Systems Inc. She said companies need to be strategic about investing in technology, targeting capabilities that can help push the business forward.
Brian Fox, co-founder and chief technology officer at software developer Sonatype Inc., said uncertainties around the Covid-19 vaccine rollout, or the economic recession, can make long-term spending plans risky.
â€œIf 2020 taught our business anything at all, itâ€™s forced us to become even more conservative in our decision-making processes and not plan things so far out,â€ Mr. Fox said.
Write to Angus Loten at email@example.com
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