Connells Group has signed a new five-year portal partnership with Zoopla, making the company the property portal’s first innovation partner.
Connells, which recently agreed terms to purchase Countrywide, will now, as a result of the new deal, consult on Zoopla’s new technology pipeline and trial exclusive products across its near 600 branches, paving the way for all the portal’s agent partners.
Following 18 months of development, and millions of pounds of investment, Zoopla last week unveiled ambitious plans for future growth.
Beyond Zoopla’s portal services, Connells Group will also work closely with brands across the Zoopla portfolio, including Hometrack and Uswitch.
“We’re delighted to enter into this long term commitment with Zoopla as a key part of our portal strategy,” said Connells Group estate agency chief executive David Plumtree.
He added: “We’re highly impressed with Zoopla’s investment in product development and welcome the opportunity of helping shape further innovations to aid us in our quest for further market share growth and to strengthen our offering for the benefit of our branch teams and customers.”
Reflecting in the new partnership, Andy Marshall, chief commercial officer at Zoopla, commented: “It is testament to the strength of our mutually-successful relationship that Connells Group has committed to a long-term partnership with Zoopla.
“Zoopla is uniquely positioned to support Connells Group’s ambitious plans for future growth. Our unrivalled combination of industry leading software, unparalleled data and insight from Hometrack, and the possibility of revenue diversification via our sister company, Uswitch, make Zoopla a well-rounded partner capable of supporting Connells on its next growth chapter.
“2021 will mark a new era for Zoopla as we raise the bar and set a new standard in industry innovation. Our significant investment in product and software coupled with our long-term strategic vision, which we are unveiling to our customer base now, has given Connells Group the confidence that Zoopla will be its perfect partner for the months and years to come.”