NEW YORK, April 26, 2021 /PRNewswire/ — Current, a leading U.S. financial technology company, and Jimmy Donaldson, aka MrBeast, one of YouTube’s most-viewed creators and philanthropists, today announced an exclusive, long-term partnership and investment in Current. The collaboration will give Donaldson, known for his viral challenges, ambitious stunts, and generosity, a new platform to engage and give back at an even larger scale to his over 130 million social media fans utilizing Current’s mobile banking products.
The new partnership kicked off with MrBeast’s biggest fan giveaway to date as Jimmy announced he was giving away $100,000 to 100,000 fans on Current in his latest video ‘I Got Hunted by a Bounty Hunter’, which had over 18 million views in 24 hours. Fans will receive cash directly from ~MrBeast, Jimmy’s Current ~tag, and will have an opportunity to redeem free points on Current for exclusive MrBeast x Current merchandise in the app. It is the first of many large-scale integrations planned between MrBeast and the financial platform.
“I’ve always been passionate about producing great content and giving back to the community, and Current is the perfect partner to support me in both efforts,” said Donaldson. “I’m excited to be working together and look forward to producing awesome content that will help even more people.”
Donaldson’s famous generosity and stunts have included giving away 40 cars to his 40 millionth YouTube subscriber, giving five people randomly $10,000 each on Twitter, giving a small streamer $50,000 for completing Minecraft, donating thousands to the homeless, and more. His videos have generated over 13 billion views on just YouTube, including over 1 billion in the last month alone.
“For years we’ve witnessed Jimmy’s incredible creativity and generosity. His unique ability to consistently produce engaging, original content and give back to his fans in increasingly innovative ways has raised the bar for all creators,” said Adam Hadi, VP of Marketing, Current. “Creators are integral to our strategy and this partnership fully exemplifies our mission to improve the financial outcomes of millions of Americans. MrBeast is a perfect brand fit and with this long-term commitment, we are collaborating to build the best platform for him to engage his fans in new ways and give this generation more opportunities to create better futures for themselves.”
We are a leading U.S. financial technology company serving the needs of Americans who are working to create a better future for themselves. Our mission is to enable members to change their lives by creating better financial outcomes. Leveraging the best technology, we deliver inspirational and motivational products as we all move forward in a world of increasing digitization and complexity. To learn more about us, visit https://www.current.com or download our app on the App Store or Google Play.
Jimmy Donaldson is a philanthropist and one of the most popular YouTubers globally, best known as “MrBeast” to his online fandom of nearly 60 million subscribers. MrBeast has captured YouTube fans’ attention by giving large amounts of money and changing individuals’ lives and charitable causes, including giving away millions of dollars in food to those in need, donating to food banks, and lending a hand to other social media user’s fans. These online videos frequently match in donations what they achieve in view count. In April 2021, he launched the Beast Philanthropy channel, which will solely focus on his charity. In 2020 Donaldson hosted two rounds of Creator Games, a tournament-style competition between some of YouTube’s biggest names. The second live stream event raised over $1 million for the COVID-19 Solitary Response Fund for the WHO. Donaldson has also given to homeless shelters, the Veterans Army Wounded Warrior Program, Saint Jude Children’s Research Hospital, and more. One of his most famous collaborative fundraising events was #TeamTrees, which organized and raised millions to plant trees and attracted Elon Musk, Jack Dorsey, Susan Wojcicki, and many more tech icons. The project surpassed its goal and reached 22 million dollars, and planted 22 million trees. In December 2020, Jimmy launched MrBeast Burger, a virtual restaurant on all delivery apps utilizing ghost kitchens. There are currently 550 locations across the US. Donaldson is widely credited with creating this one-of-a-kind genre within the YouTube community. He currently resides in Greenville, North Carolina, where he produces all the original content for his channel.
Director of Communications, Current
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