Los Angeles Dodgers all-star third baseman Justin Turner and his wife Kourtney have made a long-term equity investment in Florida-based Better Choice, an animal health and wellness company. It marks the first key investment by Justin Turner, and, according to him, will not be the last.
The Turners and Better Choice would not disclose the amount invested. Justin and Kourtney own two mini-pinchers as pets and saw the investment in the company as a logical step.
“The deal took a little over a year to come together,” Turner said citing his agency at the time bringing in Hicks Equity Partners as a catalyst. It was then that they sat down to talk about investments and business opportunities.
“Baseball’s great and your career is awesome but the window for it is so small,” Turner said of his vision for his future to me. “It’s important to look at other ways to start investing and keep an eye out for business opportunities to just extend your window of earning opportunity and one of the companies mentioned right away was Halo Pet Foundation which directed us towards Better Choice.”
Turner said that as a pet owner he’s concerned about the health of their food and what they’re putting in their body. “The whole thing kind of made sense for us around healthy diets for dogs and the opportunity to invest in a company that’s looking to grow and do special things in that area.”
“We are incredibly excited to work with Justin, Kourtney, and their two pups, Moonshine and Rigby,” said Better Choice CEO Scott Lerner. “Justin’s professional success and personal values align closely with what we are all about at Better Choice, and we are looking forward to working together as we continue to grow the Halo brand domestically and internationally.”
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The move by the Turners comes as professional athletes look to take the wealth they garner during their active years and parlay that into diversified growth. As Justin said, it is something that’s becoming regularly talked about in the clubhouses around Major League Baseball.
“Investing is something that comes up in conversation and those conversations that are happening more frequently in our clubhouse,” Turner said. “You hear players talking about different opportunities in a variety of investments and looking at marketing deals on a bigger scale rather than just a one-off.”
And while the investment in Better Choice is the first for Justin Turner, it’s clear that it’s not going to be the last.
“I wish the conversations about investing our player earnings had been something discussed early on in my career,” he says. “It’s something that I’m definitely interested in and I plan on continuing to pursue other opportunities and other investments that makes sense for me, both on the field and for the Justin Turner Foundation. I just see it benefiting me and my family the long term.”