Biden to sign executive order aimed at promoting competition across the economy

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President Joe Biden delivers remark regarding the Afghanistan drawdown in the East Room of the White House on July 8, 2021. (Photo by Demetrius Freeman/The Washington Post via Getty Images)

President Joe Biden is set to sign an executive order on Friday aimed at promoting competition across the U.S. economy — including measures that target big tech companies, aim to lower prices for consumers and call for greater scrutiny of mergers across industries. 

“President Biden is taking decisive action to reduce the trend of corporate consolidation, increase competition, and deliver concrete benefits to America’s consumers, workers, farmers, and small businesses,” said a White House factsheet. 

The order contains 72 initiatives by more than a dozen federal agencies and establishes a White House Competition Council to monitor the agencies’ progress. Biden is set to sign the order and deliver remarks at 1:30 p.m. at the White House.

Labor markets

Biden is calling on the Federal Trade Commission to ban or limit non-compete agreements, which keep workers from leaving their employer for positions at rival firms. Critics argue the agreements reduce wages by taking away workers’ employment options. 

Biden “believes that if someone offers you a better job, you should be able to take it. It makes sense,” said White House Press Secretary Jen Psaki earlier this week. 

The order will also encourage the FTC to ban “unnecessary” job licensing requirements, that “impede economic mobility.” Biden is also asking the FTC and Department of Justice to strengthen antitrust guidance to keep employers from collaborating to suppress wages or reduce benefits. 

The administration argues these actions will help raise wages and make it easier for workers to change jobs. 


The White House aims to crack down on big tech companies, arguing that they gather too much information on consumers, purchase potential competitors and unfairly compete with small businesses. 

“Over the past 10 years, the largest tech platforms have acquired hundreds of companies—including alleged “killer acquisitions” meant to shut down a potential competitive threat. Too often, federal agencies have not blocked, conditioned, or, in some cases, meaningfully examined these acquisitions,” the White House wrote in a factsheet.

The executive order calls for greater scrutiny of mergers, new FTC rules to curb data collection and surveillance and rules to bar unfair competition on internet marketplaces. 

“The large platforms’ power gives them unfair opportunities to get a leg up on the small businesses that rely on them to reach customers,” said the factsheet. 

The order comes shortly after the House Judiciary Committee passed six antitrust bills aimed at spurring more Big Tech competition.

Health care

The president is directing federal agencies to take steps toward reducing drug prices for consumers. The order urges the agencies to work with states and tribes to import prescription drugs from Canada and increase support for generics. 

The Department of Health and Human Services must issue a plan within 45 days to fight high prices and price gouging. Within 120 days, HHS should issue proposed rules to allow hearing aids to be sold over- the-counter. The agency is also tasked with standardizing plan options in the National Health Insurance Marketplace to make comparison shopping easier. 

SAN ANTONIO, TX – MARCH 29: Information about the COVID-19 vaccine is displayed at a CVS Pharmacy on March 29, 2021 in San Antonio, Texas. Texas has opened up all vaccination eligibility to all adults starting today. Texas has had a slower roll out than some states and with the increase in eligibility leaders are hoping more and more citizens get vaccinated. (Photo by Sergio Flores/Getty Images)

The administration notes that hospital consolidation has left many rural communities without options for convenient health care. Biden is calling on the Justice Department and the FTC to review its merger guidelines.


The White House argues “inadequate competition” has reduced incentives for airlines to provide good service. In response, the president is directing the Department of Transportation to issue rules requiring airlines to refund consumer fees when their bags are late or when the plane’s WiFi doesn’t work. DOT estimates airlines were late in delivering at least 2.3 million checked bags in 2019. 

The DOT is also tasked with issuing rules requiring fees to be clearly disclosed to customers.  

Agencies will also crack down on railroads and ocean shipping to reduce the costs of transporting goods. 

“A lot of American companies rely on railroads to ship their goods domestically and ocean carriers to ship their goods internationally. Both of these industries have grown more concentrated over time,” said Psaki on Thursday. “That concentration has contributed to a spike in shipping costs and fees during the pandemic. For example, the index price to ship one container has gone up eightfold.” 

Shipping containers are stacked high at the Port of Los Angeles, California on April 19, 2021, where records continue to be set for incoming cargo at the nation’s 1 container port which had its busiest March in 114 years. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)


The executive order directs the USDA to take steps to empower farmers, helping them access markets and compete with large corporations.  

“The markets for seeds, equipment, feed, and fertilizer are now dominated by just a few large companies, meaning family farmers and ranchers now have to pay more for these inputs. For example, just four companies control most of the world’s seeds, and corn seed prices have gone up as much as 30% annually. Consolidation also limits farmers’ and ranchers’ options for selling their products,” said the factsheet. 

The order also encourages the FTC to keep big equipment manufacturers from blocking farmers’ ability to fix their own tractors. 

Internet service

Biden is encouraging the Federal Communications Commission to take action in an effort to reduce the cost of internet service and give consumers more options. 

The order calls on the FCC to: 

  • Prevent ISPs from making deals with landlords that limit tenants’ choices.

  • Revive the “Broadband Nutrition Label” and require providers to report prices and subscription rates to the FCC.

  • Limit excessive early termination fees.

  • Restore Net Neutrality rules undone by the prior administration.

Banking and consumer finance

The White House is calling for greater scrutiny of banking mergers, urging the DOJ and financial regulators to update their guidelines. 

“Excessive consolidation raises costs for consumers, restricts credit for small businesses, and harms low-income communities. Branch closures can reduce the amount of small business lending by about 10% and leads to higher interest rates,” said the factsheet. “Even where a customer has multiple options, it is hard to switch banks partly because customers cannot easily take their financial transaction history data to a new bank.” 

The order encourages the CFPB to issue rules allowing customers to download their banking data and take it elsewhere.

Jessica Smith is chief political correspondent for Yahoo Finance, based in Washington, D.C.

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