Packaged Rice Snacks Market Size to Grow by USD 4.16 billion | 17,000+ Technavio Research Reports

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NEW YORK, Dec. 10, 2021 /PRNewswire/ — The “Packaged Rice Snacks Market by Product and Geography  – Forecast and Analysis 2021-2025” report has been added to Technavio’s offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.

The potential growth difference for the packaged rice snacks market between 2020 and 2025 is USD 4.16 billion, as per the latest market outlook report from Technavio. The report also identified the market to witness an accelerating growth momentum at a CAGR of % during the forecast period. 

To get the exact yearly growth variance and the Y-O-Y growth rate, Talk to our analyst.

Key Market Dynamics:

  • Market Drivers

The health benefits offered by packaged rice snacks and increasing number of product launches are some of the key market drivers. However, factors such as product recalls will challenge market growth. Rice snacks are gaining popularity among health-conscious consumers as one of the healthiest snack variants due to their high nutritional value and healthy eating practices. Packaged rice snacks made from brown rice have significant health benefits as the whole grains provide fiber, photochemical, and carbohydrates. In addition, these snacks also contain iron, magnesium, zinc, and complex carbs for energy and antioxidant phytochemicals for healthy cells. These health benefits offered by packaged rice snacks are mainly driving their adoption and are likely to accelerate their sales during the next few years. Furthermore, other factors including the launch of new marketing campaigns and health benefits offered by packaged rice snacks are also expected to trigger the market growth positively during the forecast period.

  • Market Challenges

Frequent product recalls are one of the key factors likely to limit the market growth during the forecast period. Recalls are often tarnishing the brand reputation of vendors and the acceptance of products among consumers. The presence of allergens and ingredients, which are not listed by the regulatory authorities, is one of the reasons for the recalls of packaged rice snacks. Product recalls in the packaged rice snacks market may lead consumers to shift to other types of snacks. This may hamper the potential growth of the market during the forecast period. Furthermore, factors including availability of other snack options and growing demand for rice snacks prepared at home and foodservice establishments will also emerge as limiting factors hindering the market growth during the forecast period.

To learn about additional key drivers, trends, and challenges available with TechnavioRead our FREE Sample Report!

Key Segment Analysis

The packaged rice snacks market report is segmented by Product (rice cakes, RCCB, and rice crisps) and Geography (APAC, North America, Europe, South America, and MEA). Rice cakes product segment led the market share in 2020. The segment will continue to dominate the market during the forecast period owing to the rising popularity of brown rice cake, white rice cakes, red rice cakes, and black rice cakes. Furthermore, increasing number of vendors are focusing on launching innovative organic varieties of the rice cakes will also contribute to the segment’s growth during the forecast period. 

In terms of geography, APAC was the largest revenue-generating regional segment of the packaged rice market in 2020. The region will continue to account for 84% of the market growth due to the growing consumer inclination toward rice-based food products. Japan, China, India, and South Korea (Republic of Korea) are the key markets for packaged rice snacks in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

View our sample report for additional insights into the contribution of all the segments and regional opportunities in the report.

Some Companies Mentioned

The packaged rice snacks market is fragmented and the vendors are deploying growth strategies such as launching new variants, expanding their production capacity, and launching marketing campaigns to compete in the market. Companies are engaging in partnerships to gain a competitive advantage over the other market players. For instance, In July 2021, PepsiCo Inc. announced a partnership with United Way to launch Tidy Trails, a special initiative on plastic waste management to mark World Environment Day. Some of the other companies along with their marketing strategies mentioned in the report are:

    • Element Snacks Inc.
    • Hunter Foods LLC
    • Kellogg Co.
    • Lundberg Family Farms
    • Mars Inc.
    • PepsiCo Inc.
    • Ricegrowers Ltd.
    • SanoRice Holding BV
    • Tastemorr Snacks – A Division of Basic Grain Products Inc.
  • To gain access to more vendor profiles with their key offerings available with Technavio, Click Here

Related Reports:

Packaged Rice Snacks Market in China by Product and Distribution Channel – Forecast and Analysis 2021-2025

Packaged Rice Snacks Market in US by Product and Distribution Channel – Forecast and Analysis 2021-2025

Packaged Rice Noodles Market by Product, End-user, and Geography – Forecast and Analysis 2020-2024

Packaged Rice Snacks Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of about 5.66%

Market growth 2021-2025

USD 4.16 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 84%

Key consumer countries

Japan, China, US, India, and South Korea (Republic of Korea)

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Element Snacks Inc., Hunter Foods LLC, KAMEDA SEIKA CO. LTD., Kellogg Co., Lundberg Family Farms, Mars Inc., PepsiCo Inc., Ricegrowers Ltd., SanoRice Holding BV, and Tastemorr Snacks – A Division of Basic Grain Products Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

  • Executive Summary
  • Market Landscape
  • Market Sizing
  • Five Forces Analysis
  • Market Segmentation
  • Customer landscape
  • Geographic Landscape
  • Vendor Landscape
  • Vendor Analysis
  • Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research

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Media & Marketing Executive

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UK: +44 203 893 3200


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