Mouthwash Market in India to Grow at a CAGR of 15.68% | Outlook to 2026; Market Size, Growth and Forecast Analytics | Technavio

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NEW YORK, Dec. 10, 2021 /PRNewswire/ — The Mouthwash Market in India research report has been added to Technavio’s catalog. The market is anticipated to witness healthy growth at a CAGR of 15.68%. This growth can be attributed to increase in awareness about oral health. However, the side effects of alcohol-containing mouthwashes can hamper the growth of the market during the next few years.

Attractive Opportunities in Mouthwash Market in India by Distribution Channel and Type – Forecast and Analysis 2022-2026

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The mouthwash market share growth in India by the offline segment will be significant during the forecast period. The popularity of offline retail formats helps mouthwash manufacturers expand their consumer base, owing to the option to provide attractive discounts and offers. Vendors push offline sales by widening their operations at different locations. This helps them generate and sell products efficiently and cater to each consumer category in large geographic areas. The growth of retail channels in different cities and regions will drive consumer familiarization with different types of mouthwash products. This will increase the value sales of mouthwash products.

Read the 120-page report with TOC on “Mouthwash Market In India Analysis Report by Distribution Channel (Offline and Online) and Type (Alcohol-based mouthwash and Alcohol-free mouthwash) Forecasts,2022-2026″:

One of the key factors driving growth in the mouthwash market in India is the increase in awareness about oral health. Although mouthwash products are gaining popularity, they continue to be part of secondary oral care, with toothbrushes and toothpaste being part of primary care. The vendors in the market are creating awareness about the importance of mouthwash products in the oral care routine. The vendors in the market are also promoting their mouthwash products as a quick and easy solution for protection against germs. Awareness created by vendors, dental service providers, and associations also influences the market growth. Therefore, creating awareness about various campaigns directly impacts the sales of mouthwash products in India.

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Major Five Mouthwash Companies in India:

The side effects of alcohol-containing mouthwashes will be a major challenge for the mouthwash market in India during the forecast period. Alcohol-containing mouthwashes contain ethanol at various concentrations (up to 25%). Mouthwash products with alcohol cause a burning sensation in the mouth and dry mouth as the alcohol is a drying agent, as it extracts water. As mouthwashes come in contact with the oral mucosa, there is direct engagement of various ingredients, including alcohol, with the oral mucosa. The permeability of oral mucosa increases with the increasing concentration of ethanol in mouthwash products. With a rich blood supply and relatively high permeability of oral mucosa, it allows germs and other unwanted substances to enter the body. Thus, a high concentration of alcohol in mouthwashes increases the chance of oral discomfort.

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Mouthwash Market in India Distribution Channel Outlook (Revenue, USD mn, 2021-2026)

Mouthwash Market in India Type Outlook (Revenue, USD mn, 2021-2026)

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Mouthwash Market by Product, Geography, End-user, and Distribution channel – Forecast and Analysis 2020-2024: The mouthwash market size is expected to grow by $ 526.57 mn and record a CAGR of 2% during 2020-2024. To get extensive research insights: Download our FREE sample report

Mouthwash Market Scope in India

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 15.68%

Market growth 2022-2026

$ 158.15 million

Market structure


YoY growth (%)


Regional analysis


Performing market contribution

India at 100%

Key consumer countries

India and Rest of Asia

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
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