From the first day when the three of us hung the shingle with our names on it, showing we were open for business, we were ready and willing to take a risk and bet on our idea — and ourselves. Trying is better than not trying. One of our internal phrases borrowed from another is, “We don’t rest on our laurels.”
I’m not saying it came easily or was fast or that we would have said this at the time. It took us 20 years to have the courage to expand into Europe, and even longer into Asia, but we had to look at the market and be willing to take some risks.