As India’s retail investor base grows exponentially, now exceeding 200 million, the rise of online trading has brought both opportunities and risks. While more people are actively participating in the stock market, many traders, particularly beginners, are often unprepared to handle the complexities and volatility of day trading, Futures & Options (F&O), and other high-risk strategies. Studies show that nearly 70% of new traders experience losses, often because of impulsive decisions, overconfidence, and a lack of a solid trading plan.
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To address these challenges, Groww and CNBC-TV18 have launched the ‘Growth Code’ Campaign, aimed at empowering traders, especially the younger demographic, with the knowledge and strategies needed for responsible trading. By focusing on informed decision-making, risk management, and long-term growth, the campaign seeks to shift traders away from the speculative frenzy and impulsive behaviors that dominate social media and online trading forums.
The dangers of impulsive trading & speculation
The allure of quick profits is one of the most dangerous traps in trading. Many new traders, influenced by social media and influencers, believe that they can outsmart the market and generate immediate returns. This overconfidence often leads them to engage in day trading, F&O trading, and other speculative strategies without fully understanding the risks involved.
When these traders see a few initial successes, they often mistake luck for skill, which can lead to a dangerous cycle of high-stakes, emotional trading. This overconfidence can cause traders to over-leverage their positions, chase short-term market trends, and disregard crucial risk management principles.
The rise of herd mentality on social media platforms further compounds the problem. As retail traders flock to trending stocks or trading strategies, they often ignore the underlying market fundamentals. The constant barrage of “get-rich-quick” stories from influencers amplifies this mindset, creating an environment where traders act based on impulse rather than research or analysis.
The need for responsible trading
In the fast-paced world of trading, the importance of right knowledge cannot be overstated. For many traders, especially those new to the markets, the temptation to act impulsively based on a fear of missing out (FOMO) or the pressure to keep up with peers can cloud judgment. Without understanding the underlying principles of trading, such as risk management, technical analysis, and position sizing, traders are more likely to make emotional decisions that lead to significant losses.
The Growth Code Campaign is designed to bridge this knowledge gap and provide traders with the tools and resources they need to succeed in the markets, without falling victim to impulsive trading behaviors. The campaign will emphasize the need for informed decision-making and will focus on strategies that can help traders manage risks, maximize returns, and avoid the pitfalls of speculative trading.
The Growth Code: Empowering traders
“The growth of Indian capital markets since around 2015-16 has been nothing short of phenomenal. Millions of retail investors have actively participated in this journey, and at Groww, we’ve been fortunate to play a role in building a platform that supports our customers. Network18 has also done an incredible job in educating the public about capital markets and wealth building. Together, we aim to leverage this momentum and double down on our efforts to educate millions of investors. While the growth of capital markets is exciting, it’s also crucial to be mindful of the potential pitfalls. Now more than ever, it’s the right time to focus on informed decision-making and ensure investors understand both the opportunities and the risks involved”, said Lalit Keshre, CEO, Groww.
At its core, The Growth Code Campaign seeks to reshape the way traders approach the markets. The campaign’s guiding principle is simple but powerful: “Don’t try to outsmart the market. Focus on responsible, calculated trading.” The goal is to move traders away from the illusion of “beating the market” or chasing quick profits, and instead promote a more methodical, long-term approach to trading that focuses on solid research, disciplined execution, and risk control.
The campaign kicked off with the “Trading Right” event which happened at the iconic BSE towers in Mumbai on the 9th of November. The event provided a roadmap for novice traders to avoid the most common mistakes in the world of online trading. It featured veteran investors and pro traders who discussed topics like the psychology of trading, managing emotions, and why chasing trends can lead to disaster. The sessions included deep dives into technical analysis, risk-reward ratios, and other essential tools that help traders make informed decisions. Traders also learnt how to assess the risks of high-leverage strategies, such as F&O, and understand the potential for both significant gains and steep losses.
Conclusion: Building a smarter, more responsible trader community
As retail trading continues to grow in India, The Growth Code Campaign offers a vital opportunity for traders to transition from speculative, impulsive behaviors to responsible, informed decision-making. By focusing on risk management, education, and long-term strategy, the campaign aims to equip traders with the knowledge they need to navigate the volatile world of financial markets safely and successfully.
The key takeaway? Responsible trading is the only way to achieve sustainable growth. Through the ‘Growth Code’ Campaign, retail traders can learn to master the market, manage risk effectively, and ultimately build lasting wealth.