Sergio Fogel, Cofounder of dLocal, cross-border payment solution. Organizer of Punta Tech. Board Member, Endeavor Uruguay.
High-growth regions are no longer the future—they’re the present. Latin America’s digital economy is expected to hit $700 billion by 2025, driven by a booming e-commerce sector and tech-savvy population. Southeast Asia’s internet market is projected to nearly triple by 2030, rising from $300 billion to close to $1 trillion, fueled by expanding mobile connectivity and digital services.
These markets are rewriting the rules of commerce. In Africa, mobile money platforms like M-Pesa have revolutionized financial access, enabling over $50 billion in monthly transactions and empowering millions to leapfrog traditional banking systems. To succeed in these dynamic environments, businesses must go beyond recognizing potential—they must engage deeply with the rhythms and realities of these markets.
Tapping Into High-Growth Markets Through Localized Payment Solutions
In high-growth markets, non-card payment methods dominate the landscape. For example, in Latin America, only one-third of e-commerce transactions are made with credit cards, compared to over 50% in North America. Instead, payment systems such as digital wallets, bank transfers and mobile money have become critical to accessing the full spectrum of consumers, enabling those who lack access to traditional banking systems to participate in the digital economy.
Offering the ability to pay in local currency further enhances affordability and accessibility, reducing psychological and financial barriers such as unexpected exchange fees or fluctuating rates that can deter purchases. Businesses that embrace these preferences unlock higher conversion rates, foster trust and build stronger connections with their consumer base, turning emerging markets into engines of sustained growth.
For instance, in Indonesia, 83% of transactions are conducted using non-card payment methods, including e-wallets (39%), bank transfers (27%) and cash (11%). This reliance on alternative payment models (APMs), such as QR-code payment systems and mobile money platforms, highlights the need for businesses to adapt to local payment preferences.
Take Pix in Brazil, an instant payment system embraced by nearly 80% of the population in just two years. Research indicates that local payment methods are projected to account for 58% of e-commerce transaction value by 2028, up from 47% in 2023. Companies that adapt to these preferences should see higher trust and better conversion rates. Meeting consumers where they are, both digitally and culturally, is the key to unlocking sustainable growth.
Turning Market Challenges Into Pathways For Global Expansion
Expanding into high-growth markets often feels like navigating uncharted waters, with currency volatility, regulatory complexity and logistical challenges at every turn. However, these barriers are now being dismantled by reliable players offering innovative solutions.
With localized teams specialized in compliance, single-use application programming interface (API) plug-ins covering tens of markets across disparate regions, and the ability to settle payments in preferred local currencies, cross-border payment platforms are transforming global expansion into a viable reality. These solutions can not only simplify operations but also open doors to consumers who were previously out of reach, turning market barriers into steppingstones.
The high-growth markets of today are the engines of tomorrow’s global economy, creating unparalleled opportunities for businesses willing to innovate and adapt. Success lies not in imposing old strategies on new regions but in embracing the unique dynamics that make these markets so vibrant.
The rise of non-card payment methods, the growing importance of local currency and the availability of reliable solutions to address compliance and scalability make this an unprecedented moment for global expansion. The companies that act decisively now will be positioned to not only capture today’s opportunities but also lay the groundwork for long-term leadership in the global economy.
The information provided here is not investment, tax or financial advice. You should consult with a licensed professional for advice concerning your specific situation.
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