Consumption stocks: Time to be bullish yet selective; 12 stocks from 4 sectors with upside potential of up to 31%

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Synopsis

Consumption is currently a buzzword on the street. But if you think it is only because of the recent GST rate rationalisation, think again. It began with Budget 2025, when personal income tax rates were rejigged to give more money in the hands of consumers. Now, before you start acting on the latest street favourite, be sure to make a distinction between different kinds of consumption. Buying a refrigerator, booking a flight ticket, ordering food on Zomato or Swiggy… all of it is consumption. But all three are driven by very different macro and micro needs.

Two companies, HUL and Maruti, have come up with business updates for Q2. Both are beneficiaries of the GST rate rationalisation. But both have painted very different pictures. While Maruti said that it had its best-ever sales in the eight days of Navratra, HUL said it expected things to pick up in November, rather than October. This difference is something you need to keep in mind when looking at the consumption story – a story that in all

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