NVIDIA’s new GeForce RTX 5090 is here and that MSRP of $1999 is very hard to find, which is why we saw the RTX 5090 Founders Edition released first with reviewers tackling the FE and its $1999 pricing… but now custom RTX 5090 reviews are here, and those MSRPs are skyrocketing.
VIEW GALLERY – 2 IMAGES
The review embargo lifted on January 23 with no RTX 5090 priced at $1999 — that is, apart from NVIDIA’s in-house GeForce RTX 5090 Founders Edition — while custom cards with elaborate coolers costs significantly more. ASUS’s new flagship GeForce RTX 5090 Astral has an MSRP of $2800, adding $800+ to the RTX 5090 FE and its MSRP of $1999… which is a hard green pill to swallow.
But in a new post by Chiphell leaker “wjm47196” we’re hearing some different news: NVIDIA’s tight margins on the new GeForce RTX 50 series GPUs is putting pressure on AIB partners, making the $1999 MSRP on the GeForce RTX 5090 “feel like charity“.
The leaker explained: “this time Huang’s crazy leeks have already hit the manufacturers. Just like the 30 series, the basic version is 100% out of stock. Last time it was mining, but the price of chips + video memory is actually normal. This time Huang left the manufacturer with a very, very low gross profit. Making the basic version according to MSRP is equivalent to charity. It is consistent with what EVGA revealed when it withdrew. Huang: you just make a PCB and a heatsink. Why do you make so much money? Wait and buy it“.
NVIDIA GeForce RTX 5090 pricing:
- ASUS RTX 5090 Astral @ $2800+
- MSI SUPRIM LIQUID SOC @ $2500+
- MSI SUPRIM SOC @ $2400+
- Palit GameRock @ $2200+
- NVIDIA RTX 5090 FE @ $1999
The post continued: “same… all 50 series are like this, maybe 5060 will be a little more. I strongly suspect that the cost of exclusive GDDR7 is all spread to the manufacturer, otherwise it would not be so expensive to package“.