Macy’s Stock Has Rallied This Year — But Here's Why One Fund Cut 6.7 Million Shares

• New York City-based Cooper Creek Partners Management sold nearly 6.7 million shares of Macy’s in the third quarter.

• In light of the sales, the value of the overall position fell by about $73 million quarter to quarter.

• Cooper Creek still holds 740,517 shares of Macy’s valued at $13.3 million as of quarter-end.

• These 10 stocks could mint the next wave of millionaires ›

On November 14, Cooper Creek Partners Management LLC disclosed a major sale of Macy’s shares in the third quarter, according to a new SEC filing.

According to a Securities and Exchange Commission (SEC) filing published November 14, Cooper Creek Partners Management LLC sold nearly 6.7 million shares of Macy’s (NYSE:M) in the third quarter, contributing to the overall value of the position falling by about $73 million. The remaining stake stands at 740,517 shares, valued at $13.3 million as of September 30.

The fund’s sale leaves Macy’s as 0.4% of reported AUM, which places it outside the fund’s top five holdings. The position was previously 2.7% of the fund’s AUM as of the prior quarter.

Top holdings after the filing:

• NYSE:OI: $130.5 million (4.9% of AUM)

• NASDAQ:NWL: $130.2 million (4.9% of AUM)

• NYSE:CXW: $129.7 million (4.9% of AUM)

• NYSE:BBWI: $129 million (4.8% of AUM)

• NYSE:AAP: $107 million (4% of AUM)

As of Friday, Macy’s shares were priced at $22.36, up 40% over the past year and well outperforming the S&P 500’s 14% gain in the same period.

Macy’s is a leading U.S. department store operator with a significant national footprint and a diversified brand portfolio. The company leverages an omni-channel strategy to integrate in-store and digital experiences, driving sales across multiple consumer segments. More specifically, it offers apparel, accessories, cosmetics, home furnishings, and other consumer goods through department stores, websites, and mobile applications. The retailer targets a broad consumer base in the United States and select international markets, serving both value- and premium-oriented shoppers.

Macy’s has staged a sharp rebound since the spring, demonstrated by stronger-than-expected second-quarter earnings (released in September), yet Cooper Creek opted to dramatically reduce exposure. With the sharp rally in mind, the move could suggest the fund is rotating into opportunities with more payoff potential rather than expressing a view that the Macy’s recovery is over.

The retailer’s latest results underscore why sentiment improved this year. Second-quarter net sales of $4.8 billion beat guidance, while adjusted earnings per share came in at $0.41—also above expectations. Comparable sales grew across all banners (marking the best such growth in 12 quarters), with Bluemercury, for example, posting its 18th straight quarter of gains. The company also returned $100 million to shareholders during the first half of the year through an equal split of dividends and share repurchases.

For long-term investors, Macy’s remains a cyclical name tied to consumer strength—but its improving balance sheet, better inventory discipline, and multi-brand omnichannel footing could support more durable performance than its reputation suggests.

Assets Under Management (AUM): The total market value of investments managed by a fund or investment firm.
Reportable U.S. equity assets: U.S. stocks that a fund must disclose in regulatory filings, typically large or significant holdings.
Stake: The ownership interest or amount of shares held in a company by an investor or fund.
Top holdings: The largest investments in a fund’s portfolio, usually ranked by market value.
Omni-channel: A retail strategy integrating physical stores, websites, and mobile apps for a seamless customer experience.
Outperforming: Achieving better returns or results than a benchmark or comparable investment, such as the S&P 500.
TTM: The 12-month period ending with the most recent quarterly report.

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

• Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $459,064!*

• Apple: if you invested $1,000 when we doubled down in 2008, you’d have $53,048!*

• Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $580,171!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.

See the 3 stocks »

*Stock Advisor returns as of November 24, 2025

Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Macy’s Stock Has Rallied This Year — But Here’s Why One Fund Cut 6.7 Million Shares was originally published by The Motley Fool