| Examples of Wine-Related Assets | ||
|---|---|---|
| Stocks | ETFs | Mutual Funds |
| Constellation Brands (STZ) | Vanguard Consumer Staples ETF (VDC) | Fidelity Select Consumer Staples Portfolio (FDFAX) |
| Willamette Valley Vineyards (WVVI) | Fidelity MSCI Consumer Staples Index ETF (FSTA) | Vanguard Consumer Staples Index Fund Admiral Shares (VCSAX) |
| Anheuser-Busch (BUD) | Consumer Staples Select Sector SPDR Fund (XLP) | Vanguard Extended Market Index Fund (VEXAX) |
| LVMH Moet Hennessy Louis Vuitton | AdvisorShares Vice ETF (VICE) | Dodge & Cox Global Stock Fund (DODWX) |
The examples above are for illustrative purposes only and are not recommendations.
You can also invest through online platforms like Vint, Cult Wine Investment, and CultX. They work like online brokerages: You provide your information, investment goals, risk tolerance, and fund your account. Once your account is set up, you can begin buying and selling wines (and other spirits if you choose). The platforms hold them on your behalf, so you don’t have to worry about storing them yourself.
Fast Fact
The most expensive bottle of wine ever sold was a Romanée Conti 1945 Domaine de la Romanée-Conti. It fetched $558,000 at a 2018 auction by Sotheby’s.
Why Investors Are Pouring Into Wine
For some investors, investing in wine may be a smart move. You can diversify your portfolio with wine, reducing some asset-specific risk; it may offer you stability when the prices of other assets, such as stocks and bonds, become volatile during market downturns. In addition, wine can act as a hedge against inflation.
Furthermore, even with broad market volatility, fine wine investing has provided investors with solid returns. According to Vint, many wine indices have tripled in value since 2003, and annual returns on fine wine have been reported to be as high as 13.6%.
Scarcity and fragility are two other benefits of investing in this market, according to Hartman. While the quality of a wine may stabilize or decline after a certain time, he says there are fewer bottles left in the world. If you’re truly interested in entering this market, though, he suggests keeping a long-term focus.
“If you’re comfortable waiting 20 to 25 years and spending real money on storage just to maybe make a modest return, you might be the right fit.”
Tip
Investing in wine is gaining a lot of traction among investors. But jumping into the wine market without fully understanding it can lead you to make some poor decisions. Make sure you do the necessary research and get guidance from experts in the field before you dive in.
The Risks of Investing in Wine
Wine is considered a relatively safe and stable investment. But it comes with risks.
Storage and Provenance
Hartman cites bottle storage and provenance (a bottle’s history or authenticity) as being the most common risks associated with wine investing.
“If your wine isn’t stored in bond, in controlled conditions, with verified records, it can be very challenging to find an interested buyer. And the holding costs while you find them can make profits evaporate.”
Hartman suggests storing and preserving your bottles in a proper facility, preferably off-site, so you avoid the temptation to drink them. Temperatures should be maintained at a consistent level (between 50°F and 59°F) with proper humidity and good air quality, according to Cru Wine. Make sure you do business with reputable sources and keep accurate, detailed records of your investments.
Liquidity
Wine isn’t like a stock. With most stocks, you can easily find someone willing to buy your shares. Wine, on the other hand, may be challenging to sell when you need cash quickly. This can be especially true if your bottles aren’t rare or sought-after.
It can also take time to sell bottles in your inventory. That time can range anywhere from a few days to months, depending on several factors, including its age, the type of wine, and supply. If there are too many of the same bottles on the market, you may find it difficult to find a buyer for your wine.
High Insurance Costs
In addition to physical storage, you’ll need to insure your investment. Insurance often comes bundled into the cost of storage if you’re using another facility. But you will have to pay for coverage on your own if you decide to store your wine at home.
If you store your wine at home, you can purchase an additional rider through your homeowners’ policy. Or, you can go through an insurer that specializes in wine insurance, such as InsureMyWine. The company can cover an entire collection under one limit or provide you with itemized coverage if you have a distinct collection. To get a cost, though, you’d have to request a quote.
Fraud
Like any investment venture, the wine industry has its share of fraudsters. So it’s important to be on the lookout for scammers.
- Counterfeit wines: In some cases, swindlers may trick you by using bottles and labels that resemble those of rare and highly sought-after wines. Other scammers try to sell vintage wines that they don’t even own, or they’ll provide false documentation about the inventory they’ve sold you.
- Resale schemes: Fraudsters often promise to buy or sell wines at inflated prices or through the use of fake escrow services. For example, you may ship wine to a buyer that you think you’ve sold, but never receive payment. You may also be approached with deals for wine that, unknown to you, is stolen or damaged.
- Cold calling: Be wary of anyone claiming to be from a reputable company calling to interest you in wine investments. Established wine sellers will never make solicitation calls to sell their inventory to investors. If someone does call you, make sure you get their name and do your research before making any transactions.
- Fake investment companies: These outfits promise high returns with little to no risk and use high-pressure tactics to get you to invest your money. Along with these red flags, you can identify these fraudulent companies by their lack of transparency, requests for personal information, and suspicious payment methods.
Market Dynamics
The economy can have a big impact on the wine industry. Economic downturns can lead to short-term dips in wine prices as people curb discretionary spending. Furthermore, data from Cult shows a negative correlation between wine investing and rising interest rates; for example, in the increasing rate environment of 2023, investors opted for more traditional investments.
As an investor, you should also consider supply and demand. The number of wines produced in any year is fixed, which means there’s a limited supply of wine that drops whenever it is consumed or otherwise taken off the market. So demand and prices can increase for a bottle you own. But if no one wants a particular bottle in your inventory because there’s too much available supply or because that vintage had a bad year (i.e., a tough growing season), prices may plummet or simply not appreciate.
Tax Implications
Wine is considered a collectible, not a capital asset. Selling wine for a profit after holding it for less than 12 months incurs a short-term capital gain. This means you’re taxed at your ordinary income tax rate. But unlike capital assets (which are taxed at rates of 0%, 15%, or 20%), capital gains that result from the profitable sale of collectibles held longer than a year are taxed at long-term capital gains rates of 28%.
The Bottom Line
Investing in fine wine can be a profitable alternative investment. Yet even if you’re familiar with wine because you drink it, it’s important to research the risks that come with investing in this market. As long as you’re in it for the long run, it can help you diversify your portfolio while offering you the potential for good returns.