Why Peloton’s new launch could redefine your workout routine

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NEW YORK CITY, New York — Peloton Interactive Inc. is launching an AI-powered coaching system designed to personalize every workout.

The company on Wednesday introduced Peloton IQ, an artificial intelligence and computer vision platform that delivers real-time, tailored guidance for members. Alongside the tech upgrade, Peloton debuted its Cross Training Series, a new portfolio of five connected fitness devices that combine cardio and strength training in a single machine.

“This is the start of a new chapter for Peloton,” Peloton CEO Peter Stern said in a statement. “We’re doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine. With Peloton IQ, we’re introducing a new level of intelligent personalization to become the ultimate partner in our members’ wellness journeys. This is more than an upgrade; it’s a relaunch.”

According to Peloton, the Cross Training Series includes the Cross Training Bike, Bike+, Tread, Tread+ and Row+, all featuring advanced swivel screens for seamless transitions between workouts. Premium models add features such as movement-tracking cameras for form feedback, voice controls, and Sonos-tuned speakers for an immersive experience.

The company reported that two million members now actively strength train on its platform.

The new products are available starting today at onepeloton.com, with select models also sold through Amazon, Dick’s Sporting Goods and, beginning Thursday, Johnson Fitness & Wellness stores nationwide.

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